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Monday, January 19, 2009

The Importance of Marketing: Part II

Low Cost Marketing Strategies

The bread and butter of any company (as stated previously) are its customers. A sure way to keep them coming back (and sending people your way) is to offer customer rewards. When customers feel appreciated, they will keep coming back. We know you appreciate your customers... but do they know that? Try implementing a loyalty program that offers returning customers a discount of some kind and offer first time customers a reward for using you over the competition. I don't mean gift baskets either! Those are great, but what do customers want more than anything? They want to get what they want and save some money! Offer first time customer incentives like $10.00 off their order, or 5% off orders over a predetermined amount.

Create a newsletter with money saving tips, tricks and offers. Spotlight the best selling items and offer incentives to buy; 1/2 price shipping on a specified date, 15% off, etc. E-mail this newsletter to those customers who opted to receive e-mail from your company. Simple right? But you would be surprised at how many companies do not utilize e-mail to its fullest potential. E-mail marketing is flexible, cost effective, easy to measure, and high impact. You can easily drive traffic to your website and reach a large geographic audience. This type of marketing is great for keeping in touch with customers and creating new prospects. It can be used to announce new products, discounts, and a plethora of additional information. It's free, it's easy, and you already have the contacts!


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