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Thursday, January 22, 2009

The Importance of Marketing: Part IV

Low Cost Marketing Strategies

Welcome to the third part of my cheap marketing strategies tips! Today we're going to discuss contests and freebies. I can already hear the groans! Freebies? Are you kidding me? Don't you realize we're in a recession?!?!?!? Well, yes, as a matter of fact I do realize that and I also know that every penny counts - especially right now. However, freebies don't have to be expensive. Think about it... the price of a cup of coffee every day for one week = a $10 gift card to Starbucks. If this free incentive is applied towards a certain purchased amount of your product, you have already gained that $10.00 back!

An ebook also makes a great freebie. And no, it doesn't have to be 100 pages long! Just something that benefits others in some way. Offer a how to ebook... a small business marketing tips ebook... 10 ways to save money in an uncertain economy... the possibilities are endless. You can save money by creating the ebook yourself. Sure it takes a bit of research on your part and even a little of your time, but people like FREE and your time is well spent.

What about a lunch/dinner for 2 on us type of contest? You can pre-buy a gift card to a decent restaurant (not McDonald's! Try Chilies) and offer those who make a purchase from your company a chance to win. Get creative! There are a thousand ways you can increase your sales with very little money.


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