Operation Clean Sweep!

Operation "Clean Sweep" (as I like to call it), was enacted on February 28, 2009, by Pete Constant and a group of volunteers partnered with code enforcement to sweep the neighborhoods of San Jose clean of signs.

"No signs are allowed on the city's property or on telephone poles regardless of the message," said Matthews, the code enforcement division manager. After fielding countless complaints about signs in his constituents' neighborhoods, one city councilman recently decided to take matters into his own hands. More than 80 students, parents and members of the surrounding neighborhood associations, scoured the streets to get rid of temporary signage such as "garage sale" signs, "open house" signs, "for sale" signs, etc. The group removed more than 300 signs.

This was the first organized sweep ever conducted by a public-private partnership in San Jose to address a community concern. Though volunteers had never been utilized in such an action, it is apparent that they were up to the task and willing to answer the call. This poses a question: How many more community partnerships might be called for in future? And where? With ordnance codes becoming stricter as time goes by, this author is left to wonder where companies will find themselves standing when it comes to affordable advertising. Though sign ordnances differ with each city, county or state, there has always been a way for wily businesses to skirt the edges and advertise their services and/or products with this type of cheap signage. I have to wonder if this type of community sweep will become a catchy thing for other neighborhoods. If so, I'm afraid that the average small businesses public exposure will become severely limited.

Gwynn~

Original story: San Jose neighbors hit the streets in search of illegal signs
By Tiffany Carney
West San Jose Resident
Posted: 03/03/2009 06:15:34 PM PST

More Hacked Signs

On January 29th of this year, I posted concerning a hacker who changed the message on a digital road sign. Well, it appears someone else decided that i-hacked.com (post: Inside Programmable Road Signs on Tuesday, 20 January 2009) had a great idea. In Lubbock , TX. a copy cat changed a digital sign at the loop and spur of 327 to read "OMG the British are coming." Then flashed to, "They are watching you." Originally the sign told motorists that the Frankford exit was the next right. While some motorists found the sign to be humorous, TxDOT says this could be a third degree felony, for which the punishment is 2-10 years of imprisonment or up to a $10,000.00 fine.

On Tuesday during the morning rush hour near Collinsville, Ill., a hacker changed a sign to read, “Daily lane closures due to zombies.”

A day earlier in Hamilton County, Ind., an electronic board in a construction zone warned drivers of “Raptors ahead — Caution.”

And signs in Austin, Texas, recently flashed: “Zombies in area! Run.” "NAZI ZOMBIES! RUN!!!" And "Zombies Ahead."

For several hours Monday, a message board along a road-widening project in Chico, a college town about 90 miles north of Sacramento, read "CHUCK NORRIS FOR PRESIDENT."

A member of the Jalopnik team (who also posted a step-by-step instructions about how to hack these signs) posted this: "We told you yesterday not to play with the electronic road signs. Still, we're proud of you guys — mostly because it's the first time we've seen the zombie meme making it to the mainstream media. And the Today Show no less. Yay."

You can follow this link to see an assortment of signs these steps have created - jalopnik.com

I still stand by my earlier ascertains that this type of thing is merely humorous and not life threatening to the drivers who read it. However, considering I don't carry $10,000.00 worth of change around with me, I won't be out staking my claim on a digital sign any time soon. For more information on these stories:

Click here to visit News Channel 11, KCBD.

Click here to visit news channel WIBC.

Click here to read about the Chuck Norris sign.

Gwynn~

Thinking Outside the Box

In the wonderful world of marketing it helps to think outside of the box. After all, just about everything you can conceive of has been tried in one form or another and to avoid the same old thing, we have to get creative. We have to take what we know works and figure out how to present it in a NEW way. This is a never ending battle and one of the reasons corporations spend hundreds of thousands of dollars on marketing strategies. While browsing the web and researching sign strategy, I ran across an article that nearly knocked me out of my seat. Not only was this "outside the box", it was bold, daring and (believe it or not) a community service.

Dan O'Connor, a real estate investor who spends his spare time developing cutting edge systems to help other real estate investors, decided to launch a fairly peculiar marketing strategy not too long ago. He termed this "Operation Bandit Sign Traffic". As everyone who is familiar with bandit signs (yard signs) knows, it has become illegal to place signs at most intersections. But what if the signs were placed at the intersections in a way that completely looped around the laws? Is there actually a way to do that without getting into trouble or fined? Obviously so. Mr. O'Connor jumped through the loops when he hired homeless people who were panhandling the intersections to hold his signs. Basically, he put the homeless people to work and gained an advertising advantage all in one surprising sweep. Not only that, but the media got involved when Mr. O'Connor called to inform them of his intention to employ the homeless as a community service project for the day.

It appears that Mr. O'Connor's bold strategy was a huge success. He was able to net $37,000 in profit in 10 days, attract 5 qualified tenant buyers, get his company name on peoples lips, gainfully employ a large population of homeless people in a day AND gain recognition through the media. Flabbergasted, I stared at the screen of my computer, blinked a few times to ensure my eyes were working properly, then silently congratulated his ability to think THAT far outside of the box. I can honestly say that, in all my years of reading and researching marketing ideas and strategies, I would never have dreamed of anything like this. Just goes to show what thinking outside of the box can accomplish!

If you are interested in reading more about "Operation Bandit Sign Traffic", click here.

As always, thanks for stopping by!

Gwynn

Pricing Yard Signs

So... you've been looking to buy yard signs but the pricing seems to be all over the place. What gives?!?

Real Estate sign pricing (business lawn & yard sign pricing) can be a daunting challenge. With all the different pricing on the internet, the truth is, you never know if you have gotten a good price on real estate or business signs unless you do hours and hours of research, keeping track of business sign companies who called you back, those who did not call, who sent you email from which business sign company... how much were the signs...it goes on and on.

Real Estate/Business Yard Sign pricing varies, sometimes wildly, from one sign company to the next..why? Pricing for business signs seems to vary from one sign company to the next because each business sign company offers a different type of product or service. It sometimes may be a matter of how a sign company prints the signs as to how they price them. Quality varies, along with pricing for different types of materials used to create the signage. Corrugated Plastic coroplast, for instance, comes in different sizes and thicknesses and is sometimes mistaken for a less sturdy type of plastic or paper when business agents are pricing signs. Corrugated Plastic is typically sold in a 4ml thickness. Coroplast is the most rigid of yard sign materials. Coroplast is an outdoor material and is made from corrugated plastic, which gives it strength and rigidity.

Fold over yard signs are typically made of paper with a gloss finish or a type of plastic coating, which means they are not as sturdy as corrugated plastic, and they usually cost less. All weather Cardboard Yard Signs are printed on an outdoor 24pt. cardboard that is plastic coated to protect it against the elements. The design is printed double-sided, folded along the top, and sealed smoothly along the sides with glue. The yard sign is formed like a pocket so it slides over wire stakes.

Poly bag yard signs are made from tough thick sun-blocking film known as high density polyethylene. These plastic yard signs use a weatherproof, no-show through material; the finished sign is a co-extruded multilayer polyethylene containing ethylene to make it stronger and extend the life of the sign.

When pricing yard signs remember to take into account the type of material you wish to use and the amount of signs you need because this will affect the pricing you receive. Many companies offer discounted pricing the more signs you purchase no matter which material you choose. And though pricing signs can seem daunting, just remember that the effort and time spent are well worth it. In the end you will have a great advertising tool for a relatively small investment.

Legal Issues

Previously, I posted regarding yard signs and their effectiveness. I also spoke about the different laws in different states regarding the placement of yard signs. I would like to expand on that for just a moment...

Zoning codes and laws regulating sign placement are typically developed and enforced by cities and counties, not by the state government. Most cities have sign ordinances that restrict the size and placement of signs on public and private property. The specifics of the rules and regulations vary by municipality and region. The sign shop you use will probably not be able to advise you of the rules for you city. To avoid warnings and fines you should familiarize your self with the sign ordinances in your area. For example, here is a summary of State of Texas House Bill 212 (HB212) .

Additional revisions to this proposed ordinance were made in response to HB 212, which was enacted during the last legislative session, effective September 1, 2003. The final language in HB 212:
1. Does not explicitly address public safety/aesthetic regulation of political signs.
2. Explicitly states that a city may not prohibit signs from being placed, unless it exceeds the limits described in Section (d) of the same bill. Subsection (d) provides that the limitation on municipal regulation doesn't apply to a sign that:
A. Has an effective area grater than 36 feet
B. Is more than eight feet high
C. Is illuminated or has any moving elements


HB 212 also states that a municipal charter provision or ordinance (for a sign that contains a primarily political message) may not prohibit
the sign from being placed but is silent when it comes to regulating signs with regard to reasonable time, and setback restrictions by ordinance.

Current ordinance puts reasonable time limits on the placement of political election signs (up to 30 days after the election).

Unfortunately, the specific language of your city's sign ordinance may not be easy to find. Sometimes the law is available on-line, but often it is only available in written form from the police department or city offices. Anyone interested in erecting a sign should check with the City Zoning Office to see if a permit is needed to ensure that the sign meets City code. something else to keep in mind is that these ordinances have been in a constant state of change since they were implemented so it is important to check back regulary.

Click here for local ordinances from American Legal
Click here for local ordinances from Municode.com

Here is a sample of sign ordinanence laws from around the U.S.

• Albuquerque NM


• Austin TX


• Dallas TX


• Frisco TX


• Pacifica CA


• Palm City FL
  

Information for this blog was provided (in exact content and verbage) from CompareSignPrices.com a site that not only keeps you up-to-date on sign information, but helps you find signs at super cheap prices. CompareSignsPrices.com sponsors SuperCheapSigns.com which happens to be one of the lowest priced sign companies you can find. I highly recommend both of these companies for anyone looking to price or buy signs.

Thanks for reading!
See who's stopping by!

The Power of Yard Signs

According to Tim Broder, "Yard signs are the most obvious, yet underutilized selling tool in the Realtor's arsenal." This is true not only for realtor's, but for anyone trying to sell, advertise, or market a product or service. Yard signs bring visibility and, despite some common concerns, yard signs can be attractive. Of course, cost comes into play the more artistic the sign but keep in mind that the sign (or signs) are selling YOU... your service... your product... your candidate. It's worth a little extra to make a lasting impression!

How many times can you remember driving through the neighborhood and seeing a bright yellow or white yard sale sign? Roofing sign? Get rich quick signs? And ohhh... let's not forget the ever present singles.net signs! The fact is signs are everywhere. But are they really being utilized to their full potential? Do they really work? Really? Well... let's see what others have to say:

Signs are considered to be the most effective tools in advertising history for any business. They always work as a dedicating factor for the success and profit of the business. You can let people know about your sale or about your corporation easily through a yard sign - Elizabeth Miranda, VP Franchising Public Relations.

Political yard signs are one of the most noticeable attributes of a political campaign in the United States. Lawn signs are considered a vital component of any local campaign. They are a cheap and effective method of making a candidate known in the election district. - CandidateSigns.com

There are a ton of other testimonials at sites like SuperCheapSigns.com.

The absolute fact of the matter is these signs work. That's why you see them posted everywhere. But there are a few things to keep in mind when ordering signs:

Remember, color combinations with high contrast between the background and letters are easier to read and can be seen from greater viewing distances. These color combos are the most readable and successful color combinations in order of viewing efficiency.

A. Yellow on Black
B. White on Blue
C. Yellow on Blue
D. Green on White
E. Blue on Yellow
F. White on Green
G. White on Burgundy
H. Burgundy on Yellow
I. Burgundy on White
J. Yellow on Burgundy
K. Red on White
L. Yellow on Red
M. Red on Yellow
N. White on Red

Some states have laws regarding yard signs... others don't. Make sure that you are aware of which laws are in affect in your state before placing signs. Some states will simply have you remove the signs, others might have the signs removed and then fine you for placing the signs. Laws are different for each state... always double check.

Determine your needs before placing an order! Calling a sign shop or walking into a sign shop with no idea what you want to say does not help you at all. The staff there can be the best staff in the world but they can't see your vision or read your mind. Most sign shops have designers that can help you bring your vision to life... but they still need to know what you want to say to your potential customers.

Be clear and concise about what you want placed on your sign. There are many variations to choose from and most sign companies offer templates that can be customized to better meet your needs.

Do your homework! Yeah.... I know.... homework is blah... but it was always necessary and still is. We have the world at our fingertips these days with the internet. Read reviews and customer comments... check pricing with different companies to get the best price for your needs. Many sign companies run various weekly specials
that allow you to get more sign for your buck.

Remember, no matter what business you are in or what you're trying to sell or communicate, yard signs can help you reach a larger audience. Utilize the power of yard signs and watch your business grow!