The Power of Yard Signs

According to Tim Broder, "Yard signs are the most obvious, yet underutilized selling tool in the Realtor's arsenal." This is true not only for realtor's, but for anyone trying to sell, advertise, or market a product or service. Yard signs bring visibility and, despite some common concerns, yard signs can be attractive. Of course, cost comes into play the more artistic the sign but keep in mind that the sign (or signs) are selling YOU... your service... your product... your candidate. It's worth a little extra to make a lasting impression!

How many times can you remember driving through the neighborhood and seeing a bright yellow or white yard sale sign? Roofing sign? Get rich quick signs? And ohhh... let's not forget the ever present singles.net signs! The fact is signs are everywhere. But are they really being utilized to their full potential? Do they really work? Really? Well... let's see what others have to say:

Signs are considered to be the most effective tools in advertising history for any business. They always work as a dedicating factor for the success and profit of the business. You can let people know about your sale or about your corporation easily through a yard sign - Elizabeth Miranda, VP Franchising Public Relations.

Political yard signs are one of the most noticeable attributes of a political campaign in the United States. Lawn signs are considered a vital component of any local campaign. They are a cheap and effective method of making a candidate known in the election district. - CandidateSigns.com

There are a ton of other testimonials at sites like SuperCheapSigns.com.

The absolute fact of the matter is these signs work. That's why you see them posted everywhere. But there are a few things to keep in mind when ordering signs:

Remember, color combinations with high contrast between the background and letters are easier to read and can be seen from greater viewing distances. These color combos are the most readable and successful color combinations in order of viewing efficiency.

A. Yellow on Black
B. White on Blue
C. Yellow on Blue
D. Green on White
E. Blue on Yellow
F. White on Green
G. White on Burgundy
H. Burgundy on Yellow
I. Burgundy on White
J. Yellow on Burgundy
K. Red on White
L. Yellow on Red
M. Red on Yellow
N. White on Red

Some states have laws regarding yard signs... others don't. Make sure that you are aware of which laws are in affect in your state before placing signs. Some states will simply have you remove the signs, others might have the signs removed and then fine you for placing the signs. Laws are different for each state... always double check.

Determine your needs before placing an order! Calling a sign shop or walking into a sign shop with no idea what you want to say does not help you at all. The staff there can be the best staff in the world but they can't see your vision or read your mind. Most sign shops have designers that can help you bring your vision to life... but they still need to know what you want to say to your potential customers.

Be clear and concise about what you want placed on your sign. There are many variations to choose from and most sign companies offer templates that can be customized to better meet your needs.

Do your homework! Yeah.... I know.... homework is blah... but it was always necessary and still is. We have the world at our fingertips these days with the internet. Read reviews and customer comments... check pricing with different companies to get the best price for your needs. Many sign companies run various weekly specials
that allow you to get more sign for your buck.

Remember, no matter what business you are in or what you're trying to sell or communicate, yard signs can help you reach a larger audience. Utilize the power of yard signs and watch your business grow!