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Tuesday, December 30, 2008

Pricing Yard Signs

So... you've been looking to buy yard signs but the pricing seems to be all over the place. What gives?!?

Real Estate sign pricing (business lawn & yard sign pricing) can be a daunting challenge. With all the different pricing on the internet, the truth is, you never know if you have gotten a good price on real estate or business signs unless you do hours and hours of research, keeping track of business sign companies who called you back, those who did not call, who sent you email from which business sign company... how much were the signs...it goes on and on.

Real Estate/Business Yard Sign pricing varies, sometimes wildly, from one sign company to the next..why? Pricing for business signs seems to vary from one sign company to the next because each business sign company offers a different type of product or service. It sometimes may be a matter of how a sign company prints the signs as to how they price them. Quality varies, along with pricing for different types of materials used to create the signage. Corrugated Plastic coroplast, for instance, comes in different sizes and thicknesses and is sometimes mistaken for a less sturdy type of plastic or paper when business agents are pricing signs. Corrugated Plastic is typically sold in a 4ml thickness. Coroplast is the most rigid of yard sign materials. Coroplast is an outdoor material and is made from corrugated plastic, which gives it strength and rigidity.

Fold over yard signs are typically made of paper with a gloss finish or a type of plastic coating, which means they are not as sturdy as corrugated plastic, and they usually cost less. All weather Cardboard Yard Signs are printed on an outdoor 24pt. cardboard that is plastic coated to protect it against the elements. The design is printed double-sided, folded along the top, and sealed smoothly along the sides with glue. The yard sign is formed like a pocket so it slides over wire stakes.

Poly bag yard signs are made from tough thick sun-blocking film known as high density polyethylene. These plastic yard signs use a weatherproof, no-show through material; the finished sign is a co-extruded multilayer polyethylene containing ethylene to make it stronger and extend the life of the sign.

When pricing yard signs remember to take into account the type of material you wish to use and the amount of signs you need because this will affect the pricing you receive. Many companies offer discounted pricing the more signs you purchase no matter which material you choose. And though pricing signs can seem daunting, just remember that the effort and time spent are well worth it. In the end you will have a great advertising tool for a relatively small investment.

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