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Tuesday, December 23, 2008

The Future of Yard Signs...

Hello all! I read a blog today concerning the future of yard signs by James Kimmons and thought I would share the information. Click here to read his blog. James Kimmons is in the real estate business and, as we all know, real estate requires a very large presence because of the competitive nature of home selling. In his blog, James discusses what he calls "virtual footprints" and compares them to yard signs. I would like to point out that I think James has a very good point. What we see most these days is web presence... the more web presence, better the chances are you will be seen. It is very important to establish your company or service on the web as well as on the street, radio, TV or whichever media you choose. The fact of the matter is that (as stated in a previous blog) advertising is everywhere. The larger your circle, the more clients you will have... theoretically speaking. And while I agree with James' assertion that virtual footprints will become the yard sign of the future, I must also state that when it comes to advertising and making your name known, one should use everything they can... even if that is a humble yard sign standing on the side of the road.

James' post originated from an article by Mel Aclaro titled How is online changing traditional real estate marketing? Both blogs make for excellent reading.

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