Yard Signs: Street Spam?

Over the past few years yard signs have earned the reputation of "street spam". Yet, for just a moment, let us consider the following...

How many small businesses have received additional business (customers) by advertising with yard signs? How many new businesses have gained some recognition with the use of yard signs? And what about politics? Do these signs not affect the greater population during election time? Thus, can this really be considered "spam"? As a firm believer in marketing and marketing strategies that build customer base, I believe that yard signs have earned their place in the business world. Granted, if you come across a corner that has 10 - 20 signs cluttered together, this would most certainly be considered "spam". After all... too much of something can always be a bad thing. But used in moderation these signs have awesome potential at a low price.

Another thing to consider is this: No matter what station you watch on TV you will no doubt be bombarded with commercials. Commercials are also advertisement. You can get hit with up to 5 commercials in a 2 minute period of time. Shouldn't this be considered "spam" as well? Both are advertisement gimmicks designed to inform potential and existing customers of upcoming sales, new business, and as always... to sell sell sell their products or services! So... where is the difference here? One gets you in the comfort of your home, car or at the computer and the other gets you as you drive around. And let's not forget radio where you can listen to 2 - 3 minutes of advertisements every 5 - 10 minutes.

My point being that no matter where you go today, no matter what you are doing, you will be surrounded by advertisements for one thing or another. Why is it considered "spam" if it's on the side of the road but not when it's on TV or radio? Where is the differentiating line? Just something to think about...