General laws regarding placement of bandit signs

Flyposting (the act of placing advertising posters or flyers in illegal places) or placing bandit signs can be illegal types of advertising depending on how you use them. It’s illegal in the sense that posters or snipe signs are placed in NO POSTING areas. These types of signs are temporary advertising methods and are categorized as street spam.

It is illegal to put up signs on private properties, especially without permission from property owners. Posting on public properties without acquiring permits from your local government is also a big NO NO. Often, a specified area is provided for the public whereby all various notices may be placed.

Often, bandit signs are placed by small-scale businesses giving notice of promotions or sales. Political activists also resort to flyposting in order to avoid arrest or discovery of identity. Property rights, littering, and visual appearance have been raised as issues against flyposting. Seen as a nuisance, illegal signs damage properties and distract motorists. Don’t be surprised to find out that even well known companies have had run-ins with the law for placing bandit signs.

If you want to put up temporary signs in your local area, consult your local government about laws you should avoid breaking. Illegal advertisements can cause you prosecution and heavy fines. Make sure your signs do not fall in categories that are prohibited from public adverts. These categories are social, religious, and recreational advertisements. It is best to check before you post the signs anywhere and enter into legal formalities with the law.

Authorities are angered by signs that ruin or dirty city or country views. Snipe signs on lampposts, buildings, trash bins, and railings are illegal. Owners of these illegal signs are given a notice by mail or telephone about the illegality and are given a deadline for removal. Often, they are given 24 hours to ensure the removal of all illegal signs they have placed. To discourage others from imitating these illegal methods of advertising, enforcers often place stickers or notices on top of these signs. At times, the signs are immediately removed upon discovery, most especially on highways or public roads.

Illegal signs on highways and public roads can be distracting and dangerous. Reports of motorists getting into accidents have been documented. The government takes this seriously. The Highways Act 1980 states that it is a crime for people/entities to obstruct highways. Instruction for immediate removal is given. Otherwise, heavy fines are to be expected by the offenders. Local authorities reserve the right to take down and dispose of any illegal signs without further notice.

Check local laws before flyposting of any kind. Spare yourself from costly fines, fixed penalty notice, and even prosecution in court. It is best to do it within the confines of the laws but most people circumnavigate by putting these up on Friday and taking them down by Monday morning.

Gwynn~
Content submitted by Noelle Noble

Sign Ordinance Changes!

San Jose City Council to review proposed changes to city's sign ordinance! Not only San Jose either :-) We will be seeing changes in Towanda Borough, Pennsylvania as well!

On Tuesday, for the first time since 1992, the City Council will consider a comprehensive update of San Jose's sign ordinance, including so-called "supergraphic" signs, temporary signs on blank walls in downtown San Jose. The council also will review seven other sign modification recommendations to the ordinance made by the city's planning staff, which has sought the input of businesses and residents in several public meetings over the last year. The council also will consider whether to retain the city's existing billboard ban for both static and electronic/digital billboards; whether to allow freeway signs with a digital/electronic component for large shopping centers; and whether to modify rules for electronic/digital signs for large ground floor spaces in downtown San Jose, among other proposals.

To find out more about the ordinance changes in San Jose, you can contact Tracy Seipel at 408 275-0140 or e-mail: tseipel@mercurynews.com

One down, and one to go!

Towanda Borough, Pennsylvania now allows neon signs in store windows!
The Towanda Borough Council has amended its sign ordinance to allow internally-illuminated signs in showroom windows. However, the signs cannot flash and the words of the sign cannot "move" across the sign. Also, the signs cannot be more than 25 square feet, according to the amendment to the ordinance that was passed.

To find out more about the ordinance changes in Towanda Borough, Pennsylvania, you can contact James Loewenstein at (570) 265-1633; or e-mail: jloewenstein@thedailyreview.com


Thanks for reading! Gwynn~
Information for this article was taken from Mercury News and The Daily Review

Long time no write!

Well my friends, it has been several months since my last post here and I have missed all of my readers! To make a long story short, time constraints took me away from the words, thoughts, and readers that always made my day brighter. Time constraints are still here but not as pressing as they used to be! Therefore, I am going to do my best to post at least once a week.

Today's topic? Hmmmm..... let's see..... Oh! I know :-) SIGNS! LOL

It is the new year and I say we start it with a laugh, so here is a glimpse of a few of the funnier signs and banners from last year and a few of the funnier signs printed at Super Cheap Signs. Hope you guys get as good a laugh as I did! As always, if you need something to announce that special occasion, business, or just need some cheap advertising, please check out Super Cheap Signs! They now have business cards and door hangers too! Now.... on to the laughter :-)





















Gwynn~

Government Training to Spot Illegally-Posted Signs?

“Volunteers Wanted: Receive government training to learn how to spot illegally-posted signs in public rights-of-way, and have the authority to remove them. For information, contact the county government.”

In the greater D.C. metro area, such a posting may eventually be seen, though it is still months in the future. County Board members, on April 25, took another step in considering establishment of a corps of volunteers to remove signs in medians and in other public areas that have been posted improperly. However, before this idea can actually be implemented, there are a few things that need to be determined. Among them are:

* Is it actually a crime to remove an illegally-placed signs, and, if so, can the county change the law or does the state have to act?

* Can the local government permit the removal of signs on roads that are owned by the state government, a roster that includes many key thoroughfares in Arlington?

* If someone removes a sign that has been placed legally in a public area, or on private property, would they (or the county government) face a possible civil lawsuit for infringement of free speech?

County Board member Chris Zimmerman said the process should start by having the county government do a better job of pursuing those who post signs illegally, “if only to send them a nasty letter.” Then, the county government needs to figure out if it’s a criminal offense to remove a sign, and if so, whether it can be decriminalized, Zimmerman said.

The issue came to the forefront earlier this year, after a local resident was chastised by a judge after he continued to remove signs he claimed were posted illegally on public property (to read more on that story - and I recommend it- click here) and was charged with petty larceny, the "taking of the property of another without their permission." Since then, a small group has pushed board members to give local residents the ability to take down signs in county-owned rights-of-way. Currently, only county employees, and those who post the signs, have that right.

Chesterfield County (in Virginia) instituted a volunteer program to remove illegal signs from roads and rights of way within the county in June 2007. Since roads in Chesterfield County are maintained by the Virginia Department of Transportation, the county had to obtain permission from VDOT to police and remove the illegal signs. Once that agreement was executed, the county quickly created a program through which county residents can volunteer to assist in the cleanup efforts. Safety training is required for all volunteers and they made sure to note that citizens should not remove illegal signs except through this county sponsored program.

In closing, County Board members in the Greater D.C. metro area have some homework to do... but if actions in Chesterfield County, Virgina are any indication of what can be expected, residents will soon have the power to "legally" remove illegal signs from roads and rights of way.

As I see it, where one can do it... others will soon follow.

Gwynn~

Information for this article was found here: Sun Gazette Chesterfield Connections The Washington Post

Tea Party Signs

Hello my fellow readers and bloggers. I do not generally delve into politics as I really don't have anything nice to say. However, as many of you know, there were 'Tea Parties' staged all over the nation last week and I have been wandering the net to see what most people were protesting.

As in the original Boston Tea Party, it appears that many of the protesters had a few things to say about the state of our financial crisis and the resulting tax increases... as well as the "loans" or bailouts that are meant to save some companies from bankruptcy. There are many who theorize that this event will lead to a growing spiral that might (just might) make congress open their eyes and really look at what the constitution has to say about our rights... and the fact that, right now, some of those rights are being casually stepped on. Then, of course, you have those who believe this 'Tea Party' was nothing more than an anti Obama rally and resulting anger will quickly dissipate and be a thing of the past. No matter which direction you see it from, the truth is that this money is coming out of our pockets. And while I can understand coming together to "bail out" the great U.S. of A, it wasn't the American public that buried us all in debt. Simply my opinion and I'll leave it there.

Getting back to the staged 'Tea Parties'-

As I wandered the wonderful world of internet pages and news, I saw many pictures and articles pertaining to events in different states and the resulting protest signs. Some were, quite frankly, lewd, while others... well... those I'll allow to speak for themselves...












Ahhhhh.... freedom of speech and from the mouths of babes! As much as I enjoyed the numerous signs floating around on the net for this mass protest, I have to say that these were ultimately my favorite. They protest the points simply, through innocent faces, and have more of an impact than all of the lewd signs I have run across. In my humble opinion, the first little girl and her sign make the loudest statement :-)






Gwynn~

Images taken from the Huffington Post

And The Verdict Is.....

Last October, John Toplikar, a former member of the Olathe City Council and former member of the Kansas House of Representatives, became infamous when Hayden's supporters videotaped the incumbent removing some of Hayden's campaign signs in broad daylight just 10 days before the election. The supporters put the video on YouTube. The incident then gained local and national attention. He was quoted as saying, "Now voters will have to decide whether political signs and the games people play with those signs are more important than the issues." Toplikar, who was cruising to re-election, suddenly lost the support of many voters. The YouTube-broadcast incident called into question Toplikar's integrity and less than two weeks later, Toplikar lost his re-election bid by 42 votes.

On April 14, 2009, former Johnson County Commissioner John Toplikar accepted an agreement from the Olathe city prosecutor and will receive diversion for stealing his opponent's campaign signs in October. Toplikar will serve 12 months probation, and at the end of that time, if he stays out of trouble, the prosecutor will dismiss the misdemeanor theft charge. The diversion agreement was made final Friday, according to court records, after his Olathe Municipal Court hearing was delayed five times while both sides came to an agreement.

So, it appears that sign stealing is now worth a slap on the wrist for politicians! Which, when weighed against , say, a college professor, who only last year faced 90 days in jail and/or a fine of $1000.00 for stealing 8 McCain/Palin yard signs (though admitted only 3 to police), seems like a mockery. Why, you ask, does this 1 year probation sound like a mockery? Diversion is not probation. You don't actually report to anyone. As long as you don't get into trouble during the 12 month period, the charge disappears. In effect, a mockery.

It would seem to me that those who are in the public eye, in such high standing, would be those from whom higher standards would be expected. The fact that he lost the election must have been crushing... the fact that politicians can steal signs without any real punishment, must have been enlightening. I have to wonder what type of signal this sends to other political hopefuls with sign stealing intentions.

Gwynn~

Information for this article was found at:
Northfield News
YouTube
NTV

Battle of the Signs

A church group and an atheist group in Madison, Wisconsin, are taking their rivalry on the road. It appears that both groups are currently using ad space on Madison Transit buses in what I call the "Battle of the Signs". This, however, isn't an entirely new phenomenon. Beginning on February 9th, three Christian groups in London launched advertisements on more than 200 buses in response to a month long campaign that began January 6th by atheists, agnostics and other nonbelievers that saw 800 London buses plastered with a less God-fearing slogan: "There's probably no God. Now stop worrying and enjoy your life."

The Madison-based Freedom From Religion Foundation appears to be following in the footsteps of the Londoners by spending $2,100 on six signs appearing for up to two months inside 50 buses. Each sign has a quotation questioning religion or giving reasons for not believing. The Foundation is concentrating on interior bus advertising because it is more affordable than exterior ads, and permits more meaningful messages.

"Interior bus signs have the benefit of a 'captive audience' of bored passengers, so we hope riders in Madison will find our signs diverting," added Gaylor.

A quote from the late actress Butterfly McQueen, famous for her typecast role as "Prissy" in the movie, "Gone with the Wind," says, "As my ancestors are free from slavery, I am free from the slavery of religion."






A four-line poem by Emily Dickinson is also featured.

The Freedom From Religion Foundation has created many adds featuring people such as Richard Dawkins (author of the blockbuster bestseller, The God Delusion), Clarence Darrow, Katharine Hepburn, and a cryptic quote from "Puddinhead Wilson" by Mark Twain as well as Butterfly McQueen and EMily Dickinson.






In response to the ads, Pilgrims Covenant Church in Monroe said this week it purchased space on the outside of 11 Metro Transit buses for an ad quoting Psalm 14, verse 1: "The fool hath said in his heart, There is no God."

The church's ads, costing about $5,000, cover a large part of one side of each bus. The Rev. Ralph Ovadal said the foundation has a right to air its opinion, and the church has "the privilege to respond with truth from the word of God."

Madison Metro spokesman Mick Rusch said any ad sales help the bus system.

Similar atheist campaigns have run in Barcelona, Madrid and Washington, D.C. But since its Jan. 6th launch, the London scheme has been credited with inspiring atheist bus campaigns in Australia, Brazil, Canada, Germany and Italy, where next month posters in Genoa will read, "The bad news is that God does not exist. The good news is that we do not need him."

Campaigns between atheist groups and church organizations have been an ongoing thing since as far back as I can recall. It should not be shocking that they would take this type of war into the public scene. What does shock me is the blatant "in your face" way they are going about it. Being in the sign industry I take pride in the work we do and the accomplishments we can help others achieve with our products. In a situation such as this however, I find I can only hang my head. Perhaps I am simply biased in the belief that a persons religion is their own to determine...

In any case, signs are the name of the game so let the "Battle of the Signs" commence! I bet this sign is bigger anyway and, not only is it much more magical, it's the largest wrap in Vegas :-)

Gwynn~

For more information on the story above, please refer to these links:
The Chicago Tribune
TIME World News
Wisconsin State Journal

Operation Clean Sweep!

Operation "Clean Sweep" (as I like to call it), was enacted on February 28, 2009, by Pete Constant and a group of volunteers partnered with code enforcement to sweep the neighborhoods of San Jose clean of signs.

"No signs are allowed on the city's property or on telephone poles regardless of the message," said Matthews, the code enforcement division manager. After fielding countless complaints about signs in his constituents' neighborhoods, one city councilman recently decided to take matters into his own hands. More than 80 students, parents and members of the surrounding neighborhood associations, scoured the streets to get rid of temporary signage such as "garage sale" signs, "open house" signs, "for sale" signs, etc. The group removed more than 300 signs.

This was the first organized sweep ever conducted by a public-private partnership in San Jose to address a community concern. Though volunteers had never been utilized in such an action, it is apparent that they were up to the task and willing to answer the call. This poses a question: How many more community partnerships might be called for in future? And where? With ordnance codes becoming stricter as time goes by, this author is left to wonder where companies will find themselves standing when it comes to affordable advertising. Though sign ordnances differ with each city, county or state, there has always been a way for wily businesses to skirt the edges and advertise their services and/or products with this type of cheap signage. I have to wonder if this type of community sweep will become a catchy thing for other neighborhoods. If so, I'm afraid that the average small businesses public exposure will become severely limited.

Gwynn~

Original story: San Jose neighbors hit the streets in search of illegal signs
By Tiffany Carney
West San Jose Resident
Posted: 03/03/2009 06:15:34 PM PST

Madison plans to update their 27-year-old sign code

According to the Wisconsin State Journal, the town of Madison will be reviewing, revising and updating their sign code. It has taken them 12 years to arrive at this decision. The city has been working on the revision since 1997, when former Mayor Sue Bauman created a special staff team to address a problem with the number of ground signs allowed on zoning lots. The update has taken years due to changes in staff, UDC membership and other priorities such as the new Downtown plan and overhaul of the zoning code, officials said. Though this process has taken 12 years to get underway, it appears that they are really adamant about making the changes happen.

The update seeks to strike a balance between First Amendment rights, fast-changing technology, creativity and visual pollution. The attempt to allow more creativity will help, Woods said. "If it's a good looking sign, we'll approve it." However, there will still be strong restrictions on electronic message boards and the code for billboard signs will remain the same. It appears that, when it comes to electronic message boards, there seems to be mixed opinions. While some seem to think the signs are a tremendous tool for businesses, there have been many who disagree.

"Signs should be about identification, not advertising," Barnett said, noting that some members of the UDC would like to prohibit message boards. "The boards are also visually distracting," he said.

"I personally don't see the need for them," said UDC chairman Bruce Woods, a landscape architect. “Some flash advertisements for things like six rolls of toilet paper for 99 cents. Do we really need to know that?"

Despite the controversy over electronic signage, I am glad to see that some cities are willing to re-address the sign codes. For many cities and states the sign codes are down right difficult to comprehend, not to mention highly restrictive. And yet others have banned the use of certain types of signage all together. Where the sign codes in this little town may mean nothing to many others, in the sign industry we can see it as a small step into the light. Hopefully, where one might lead, others will be willing to follow.

Gwynn~

For more information on this story, click here. Original story by Dean Mosiman of the Wisconsin State Journal.

Huntington Beach sign spinners

According to the LA Times, Huntington Beach has stuck to it's guns when it comes to sign spinners.

Mark Boster / Los Angeles Times

Carlos Soto, left, and Ricardo Marin spin signs in Costa Mesa. Huntington Beach officials say the practice is too distracting to drivers, and one city councilman calls the ads “a form of visual blight.”

The recent economic decline caused the Huntington Beach Planning Commission to revisit the ban they had previously placed on sign spinners. while the planning commission supported allowing the sign spinners, City Council members weren't convinced. It appears that the drop in sales and the decline of employment wasn't enough to convince Surf City officials that sign spinning might be a boon right now. According to Surf City officials, "the twirlers, many equipped with flashy moves or costumes, are just too distracting to drivers". And Councilman Don Hansen, whom described sign twirlers as "a form of visual blight," claimed that "The signs are just getting larger and almost more obnoxious. I hope we're not leveraging our hope of economic growth on the backs of the sign-twirling industry," Hansen said. "I don't think that's our way out; I don't think that's the job that most folks are pinning their hopes on."


Whether hopes are pinned on such jobs are not, it would seem that it simply isn't in the cards for Huntington Beach residents and neither is this cheap form of advertising. Personally, I would think that anything with the remote possibility of helping the community survive - the city thrive and flourish- should become a tolerated possibility. In these trying and lean times every dollar counts. If that means staring at gorillas on street corners or watching Lady Liberty wave, I'd say it's a small price to pay.

Gwynn~

For the whole story visit the LA Times.
Original story by Susannah Rosenblatt
February 6, 2009

The Importance of Marketing: Part III

Low Cost Marketing Strategies

Small businesses must be extra imaginative with their marketing efforts in order to attract customers and get them to open their wallets. Even more challenging is that most entrepreneurs have shallow pockets and shoppers are being more selective as a result of the sluggish economy and volatile stock market. This means that businesses have to get more creative while trying to save a few dollars themselves. So far we have covered WOMM and email marketing as cheap and effective ways to market your business. Another cheap but effective way to market your company is business cards.

Business cards are the most basic and versatile of all marketing tools. Always use them and hand out two at a time, but make sure they are effective. Just like the name of your business, consider choices and design your business card. Does it clearly state what business you are in and what you do? Is it clear and legible?Think of these as inexpensive billboard for your company. Your business cards have your company name, contact information etc., on them. Make sure to include your email and web address. There is a neat feature about business cards, they are two sided. Use the reverse side to list your products, services or even a special offer. Always carry them with you and pass them out. Even if your business is Internet based, you should still have them. If people don't have your web address in their hands, how will they get to your site? Believe it or not, there are web sites you can go to for free business cards. All you pay is shipping! You can also print your own cards from your PC, but professional printing is recommended, and for what they can do, business cards are very cheap. Listed below are a few places where you can get very cheap but quality business cards.

Vista Prints

Free Printable Business Cards

Giggle Print

Bizcard.com

DCP-Print.com


Gwynn~

Check out Blogs Directory

Thinking Outside the Box

In the wonderful world of marketing it helps to think outside of the box. After all, just about everything you can conceive of has been tried in one form or another and to avoid the same old thing, we have to get creative. We have to take what we know works and figure out how to present it in a NEW way. This is a never ending battle and one of the reasons corporations spend hundreds of thousands of dollars on marketing strategies. While browsing the web and researching sign strategy, I ran across an article that nearly knocked me out of my seat. Not only was this "outside the box", it was bold, daring and (believe it or not) a community service.

Dan O'Connor, a real estate investor who spends his spare time developing cutting edge systems to help other real estate investors, decided to launch a fairly peculiar marketing strategy not too long ago. He termed this "Operation Bandit Sign Traffic". As everyone who is familiar with bandit signs (yard signs) knows, it has become illegal to place signs at most intersections. But what if the signs were placed at the intersections in a way that completely looped around the laws? Is there actually a way to do that without getting into trouble or fined? Obviously so. Mr. O'Connor jumped through the loops when he hired homeless people who were panhandling the intersections to hold his signs. Basically, he put the homeless people to work and gained an advertising advantage all in one surprising sweep. Not only that, but the media got involved when Mr. O'Connor called to inform them of his intention to employ the homeless as a community service project for the day.

It appears that Mr. O'Connor's bold strategy was a huge success. He was able to net $37,000 in profit in 10 days, attract 5 qualified tenant buyers, get his company name on peoples lips, gainfully employ a large population of homeless people in a day AND gain recognition through the media. Flabbergasted, I stared at the screen of my computer, blinked a few times to ensure my eyes were working properly, then silently congratulated his ability to think THAT far outside of the box. I can honestly say that, in all my years of reading and researching marketing ideas and strategies, I would never have dreamed of anything like this. Just goes to show what thinking outside of the box can accomplish!

If you are interested in reading more about "Operation Bandit Sign Traffic", click here.

As always, thanks for stopping by!

Gwynn

Pricing Yard Signs

So... you've been looking to buy yard signs but the pricing seems to be all over the place. What gives?!?

Real Estate sign pricing (business lawn & yard sign pricing) can be a daunting challenge. With all the different pricing on the internet, the truth is, you never know if you have gotten a good price on real estate or business signs unless you do hours and hours of research, keeping track of business sign companies who called you back, those who did not call, who sent you email from which business sign company... how much were the signs...it goes on and on.

Real Estate/Business Yard Sign pricing varies, sometimes wildly, from one sign company to the next..why? Pricing for business signs seems to vary from one sign company to the next because each business sign company offers a different type of product or service. It sometimes may be a matter of how a sign company prints the signs as to how they price them. Quality varies, along with pricing for different types of materials used to create the signage. Corrugated Plastic coroplast, for instance, comes in different sizes and thicknesses and is sometimes mistaken for a less sturdy type of plastic or paper when business agents are pricing signs. Corrugated Plastic is typically sold in a 4ml thickness. Coroplast is the most rigid of yard sign materials. Coroplast is an outdoor material and is made from corrugated plastic, which gives it strength and rigidity.

Fold over yard signs are typically made of paper with a gloss finish or a type of plastic coating, which means they are not as sturdy as corrugated plastic, and they usually cost less. All weather Cardboard Yard Signs are printed on an outdoor 24pt. cardboard that is plastic coated to protect it against the elements. The design is printed double-sided, folded along the top, and sealed smoothly along the sides with glue. The yard sign is formed like a pocket so it slides over wire stakes.

Poly bag yard signs are made from tough thick sun-blocking film known as high density polyethylene. These plastic yard signs use a weatherproof, no-show through material; the finished sign is a co-extruded multilayer polyethylene containing ethylene to make it stronger and extend the life of the sign.

When pricing yard signs remember to take into account the type of material you wish to use and the amount of signs you need because this will affect the pricing you receive. Many companies offer discounted pricing the more signs you purchase no matter which material you choose. And though pricing signs can seem daunting, just remember that the effort and time spent are well worth it. In the end you will have a great advertising tool for a relatively small investment.

The Future of Yard Signs...

Hello all! I read a blog today concerning the future of yard signs by James Kimmons and thought I would share the information. Click here to read his blog. James Kimmons is in the real estate business and, as we all know, real estate requires a very large presence because of the competitive nature of home selling. In his blog, James discusses what he calls "virtual footprints" and compares them to yard signs. I would like to point out that I think James has a very good point. What we see most these days is web presence... the more web presence, better the chances are you will be seen. It is very important to establish your company or service on the web as well as on the street, radio, TV or whichever media you choose. The fact of the matter is that (as stated in a previous blog) advertising is everywhere. The larger your circle, the more clients you will have... theoretically speaking. And while I agree with James' assertion that virtual footprints will become the yard sign of the future, I must also state that when it comes to advertising and making your name known, one should use everything they can... even if that is a humble yard sign standing on the side of the road.

James' post originated from an article by Mel Aclaro titled How is online changing traditional real estate marketing? Both blogs make for excellent reading.

Thanks for stopping by!

How One Sign Company Stays at the Top...

On December 9th I included information pertaining to SuperCheapSigns.com which is mainly an internet based sign business with occasional walk in customers. Recently they have added a sign editor to their site allowing new and existing customers to create and view their sign content before ever submitting an order. There have been many changes implemented over the past year as they believe in offering the best quality at the lowest price. In an effort to maintain quality standards for their customers, they have become one of the top sign companies on the internet.

Jon Holmquist, the owner, is proud of this accomplishment... and well he should be! For the most part, Jon relies on repeat business and word of mouth rightly believing that customer satisfaction speaks louder than anything else. No mass marketing strategies there! And though some would think this detrimental to continued success in an economy that seems to be sliding downhill, the company is rolling along as strong as ever. When asked how he has managed to keep his company among the top sign suppliers, Jon had this to say:

"Obviously we attract a certain customer... that's right - cheap. They want what they need at the lowest price they can get it for. They spend a lot of time comparing prices before buying. We've noticed a trend of even more customers asking for a better price, or new customers just "shopping around". This was validated by our online statistics which told us three things: more visitors, lower conversion rates and lower average orders. This all started in November 2007 and in an effort to adapt or respond, we decided to rethink our pricing. First, we hired an accounting firm (VCFO) to review our books (my wife was our bookkeeper and we weren't ready for a full time controller). After a lot of help we were finally able to see exactly what our costs were. We were surprised to find that we were losing money on small orders and possibly overcharging on large volume orders. So, we adjusted. We tweaked what needed tweaked, lowered prices, implemented cost saving strategies, and really listened to what our customers had to say. We were always aware of the feedback we received (and grateful for it) and we did our best to maintain positive feedback... but when we started to implement more ways to help the customers get what they wanted, exactly as they wanted it (like the design tool we now use), and at a price too good to beat, customer satisfaction went through the roof. The key to success lies in the customers hands. They can make you or they can break you... that is the plain and unvarnished truth in any industry. And when you are willing to listen... really listen... to what the customers are saying and adjust to their needs, the impact is astounding."

To this bloggers mind, that is probably the best advice any company can receive. Regardless of your marketing strategy, it is imperative to be receptive to the wants and needs of your customers... but always make sure you take the active role as well. Just being receptive won't keep you at the top; you have to be willing to go the extra mile and give the customers what they want.

Yard Signs: Street Spam?

Over the past few years yard signs have earned the reputation of "street spam". Yet, for just a moment, let us consider the following...

How many small businesses have received additional business (customers) by advertising with yard signs? How many new businesses have gained some recognition with the use of yard signs? And what about politics? Do these signs not affect the greater population during election time? Thus, can this really be considered "spam"? As a firm believer in marketing and marketing strategies that build customer base, I believe that yard signs have earned their place in the business world. Granted, if you come across a corner that has 10 - 20 signs cluttered together, this would most certainly be considered "spam". After all... too much of something can always be a bad thing. But used in moderation these signs have awesome potential at a low price.

Another thing to consider is this: No matter what station you watch on TV you will no doubt be bombarded with commercials. Commercials are also advertisement. You can get hit with up to 5 commercials in a 2 minute period of time. Shouldn't this be considered "spam" as well? Both are advertisement gimmicks designed to inform potential and existing customers of upcoming sales, new business, and as always... to sell sell sell their products or services! So... where is the difference here? One gets you in the comfort of your home, car or at the computer and the other gets you as you drive around. And let's not forget radio where you can listen to 2 - 3 minutes of advertisements every 5 - 10 minutes.

My point being that no matter where you go today, no matter what you are doing, you will be surrounded by advertisements for one thing or another. Why is it considered "spam" if it's on the side of the road but not when it's on TV or radio? Where is the differentiating line? Just something to think about...

Legal Issues

Previously, I posted regarding yard signs and their effectiveness. I also spoke about the different laws in different states regarding the placement of yard signs. I would like to expand on that for just a moment...

Zoning codes and laws regulating sign placement are typically developed and enforced by cities and counties, not by the state government. Most cities have sign ordinances that restrict the size and placement of signs on public and private property. The specifics of the rules and regulations vary by municipality and region. The sign shop you use will probably not be able to advise you of the rules for you city. To avoid warnings and fines you should familiarize your self with the sign ordinances in your area. For example, here is a summary of State of Texas House Bill 212 (HB212) .

Additional revisions to this proposed ordinance were made in response to HB 212, which was enacted during the last legislative session, effective September 1, 2003. The final language in HB 212:
1. Does not explicitly address public safety/aesthetic regulation of political signs.
2. Explicitly states that a city may not prohibit signs from being placed, unless it exceeds the limits described in Section (d) of the same bill. Subsection (d) provides that the limitation on municipal regulation doesn't apply to a sign that:
A. Has an effective area grater than 36 feet
B. Is more than eight feet high
C. Is illuminated or has any moving elements


HB 212 also states that a municipal charter provision or ordinance (for a sign that contains a primarily political message) may not prohibit
the sign from being placed but is silent when it comes to regulating signs with regard to reasonable time, and setback restrictions by ordinance.

Current ordinance puts reasonable time limits on the placement of political election signs (up to 30 days after the election).

Unfortunately, the specific language of your city's sign ordinance may not be easy to find. Sometimes the law is available on-line, but often it is only available in written form from the police department or city offices. Anyone interested in erecting a sign should check with the City Zoning Office to see if a permit is needed to ensure that the sign meets City code. something else to keep in mind is that these ordinances have been in a constant state of change since they were implemented so it is important to check back regulary.

Click here for local ordinances from American Legal
Click here for local ordinances from Municode.com

Here is a sample of sign ordinanence laws from around the U.S.

• Albuquerque NM


• Austin TX


• Dallas TX


• Frisco TX


• Pacifica CA


• Palm City FL
  

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